Bringing Smart Home Solutions to the International Market—Arrow’s Vietnam Flagship Store Opens, Targeting the Southeast Asian Market.
随着全球智能家居市场的急剧发展 ，行业迎来了发作式增长。据Statista数据预测 ，到2028年 ，全球智能家居市场规模有望达到1544亿美元 ，在此期间 ，该市场还将维持67%的高复合年增长率。在这股海潮中 ，中国品牌南宫以至力于成为国际一流高端智慧家居整体解决规划提供商的态度 ，加快推动全球化过程。
With the rapid growth of the global smart home market, the industry is experiencing an explosive expansion. According to Statista, the global smart home market is projected to reach $154.4 billion by 2028, with a compound annual growth rate (CAGR) of 67% over this period. Amid this wave of growth, Arrow is accelerating its global expansion with a commitment to becoming a world-class provider of high-end smart home solutions.
2月26日 ，南宫首家越南旗舰店在胡志明市盛大启幕。这座占地1000平方米的旗舰店 ，选取场景化履历布局 ，真实还原家庭生涯场景。同时 ，南宫以“智选南宫 ，世界品质”为主题进行了盛大的新品颁布会 ，推出多款智能卫浴新品。此举标志取南宫在东南亚市场战术布局的正式启动 ，并预示着将为更多海表消费者带来沉浸式家居购物履历。
On February 26, Arrow’s first Vietnam flagship store grandly opened in Ho Chi Minh City. Spanning 1,000 square meters, the store features immersive experience-based layouts, simulating real home environments. Besides, Arrow hosted a grand product launch event under the theme "Smart Choice, World-Class Quality," unveiling a range of new smart bathroom products. This milestone marks the official launch of Arrow’s strategic expansion in the Southeast Asian market, offering an immersive shopping experience for overseas consumers.
南宫越南旗舰店盛大开幕暨新品颁布会
Arrow Vietnam Flagship Store Grand Opening & New Product Launch
颁布会上 ，南宫家居集团董事、副总经理谢炜先生暗示：“越南旗舰店的开业是南宫全球化战术的沉要一步 ，我们将持续深耕东南亚市场 ，加快全球化布局 ，构建三位一体系统 ，通过技术创新、产品升级和品牌建设 ，为全球消费者提供高品质的智慧家居履历。”
At the event, Mr. Xie Wei, Director and Deputy General Manager of Arrow Home Group, stated: "The opening of the Vietnam flagship store is a key step in Arrow’s global strategy. We’re committed to strengthening our presence in Southeast Asia, accelerate global expansion, and build an integrated system that focuses on technological innovation, product upgrades, and brand development, providing high-quality smart home experiences for consumers all over the world."
南宫家居集团董事、副总经理 谢炜
Xie Wei, Director and Deputy General Manager of Arrow Home Group
越南首家旗舰店带来智能化解决规划
打造“空间履历标杆”！
Vietnam’s First Flagship Store Aims at Making Smart Solutions and Building A New Benchmark for Spatial Experiences!
这座全新的海表旗舰店区别于传统门店单一销售逻辑 ，萦绕用户履历集成智能马桶、恒温淋浴等全品类卫浴产品 ，真实还原越南家庭的生涯场景 ，为用户提供智慧、健全、舒服的家居解决规划。
Unlike traditional retail stores that focus solely on product sales, the Arrow flagship store strives to launch smart toilets, thermostatic showers, and a full range of bathroom products, creating an authentic home experience tailored to Vietnamese consumers, and providing intelligent, healthy, and comfortable home solutions that enhance everyday living.
南宫家居海表事业部总经理 周鹏
Zhou Peng, General Manager of Arrow Home’s Overseas Business Division
南宫家居海表事业部总经理周鹏先生在新品颁布会上进一步介绍路 ，“越南旗舰店将展示蕴含智能卫浴和福祉系列在内的全新产品 ，致力于为消费者提供越发智能、舒服和高品质的家居空间解决规划。”
Zhou Peng, general manager of Arrow Home’s Overseas Business Division, further introduced at the launch event: “The Vietnam flagship store will launch brand-new smart bathroom and wellness products, offering consumers more intelligent, comfortable, and high-quality home solutions.”
值得一提的是 ，南宫还出格打造了定造卫浴场景工程区 ，美满融合场景履历与洽谈职能 ，用户不仅能够凭据幼我需要进行产品定造 ，还能现场履历分歧家居场景成效 ，直观感触智能家居系统若何提升生涯品质。
Notably, Arrow has created a custom bathroom scenario engineering area, seamlessly integrating scenario experience and business consultation. Consumers can not only customize products but also experience different smart home scenarios, allowing them to intuitively feel the high quality living with smart home system.
南宫越南旗舰店 展厅
Exhibition Hall of Arrow Vietnam Flagship Store
聚焦越南市场需要
本地化创新推动智能家居领域新突破
Focus on the Vietnam Market Requirements and Promote Development of Smart Home Market with Localized Innovation
作为东南亚最具潜力的新兴市场之一 ，越南正处于急剧城镇化过程中。数据显示 ，越南城镇化率以年均3%的快率增长 ，2025年新建住宅需要将突破80万套 ，中端卫浴产品的年需要量预计增长23%。越南家居市场规模持续扩大 ，预计到2029年将达到70.8亿美元。
As one of Southeast Asia’s most promising emerging markets, Vietnam is undergoing rapid urbanization. Statistics show that, the country's urbanization rate is growing at 3% annually, and by 2025, demand for new residential units is expected to exceed 800,000. The mid-range bathroom market is also projected to grow by 23% annually. By 2029, Vietnam’s home market is expected to reach $7.08 billion.
在这一市场机缘下 ，南宫深刻洞察越南消费者日益多样化的需要 ，积极推动本地化创新战术。这次颁布的沉磅新品中 ，X7-ZOOM智能马桶融合人体工程学设计 ，建设智能感应、自动开盖和自动冲刷等高端职能 ，沉新界说了智能卫浴履历 ，精准满足消费者需要。而H2-AKB2130H智能马桶凭借其创新设计和卓越机能获得了2022年GOOD DESIGN与德国设计大奖的认可 ，其资料选取与中科院特种资猜中心合作开发的抑菌釉 ，并结合纳米银离子抗菌技术 ，可能长功夫维持卫生 ，全面提升健全保险 ，是现代家庭钻营高品质生涯的梦想选择。
Seizing this market opportunity, Arrow focused on Vietnamese consumer needs and actively promotes localized innovation strategies. Among the newly launched products, the X7-ZOOM smart toilet integrates ergonomic design with advanced technologies, such as smart sensing, automatic lid opening, and self-cleaning, redefining the smart bathroom experience to precisely meet the consumer demands. Besides, the H2-AKB2130H smart toilet won the 2022 GOOD DESIGN and German Design Awards, featuring antibacterial glaze materials developed in collaboration with the Chinese Academy of Sciences, together with nano-silver ion antibacterial technology, which ensures long-lasting hygiene and health protection, making it an ideal choice for modern households seeking high-quality living.
南宫X7-ZOOM智能马桶
Arrow X7-ZOOM Smart Toilet
一向以来 ，南宫始终秉持“以报答本”的设计理想 ，借助精准的市场洞察与持续创新 ，满足市场的多元化消费需要。值得关注的是 ，南宫还出格推出了专为分歧特殊群体设计的福祉系列产品。这一系列产品涵盖盥洗区、如厕区和淋浴区 ，以关爱用户为主题 ，注沉无阻碍设计 ，为成人、儿童及轮椅使用者提供无阻碍、安全、舒服且健全的康养空间解决规划。如淋浴区提供防滑、扶手、恒温调节等多项智能配置 ，让用户在洗澡时能享受越发安心和舒服的履历。
Arrow has always upheld a “human-centered” design philosophy, continuously innovating to meet diverse market needs. It is worthy noting that the Wellness Series products, designed specifically for different special user groups, including adults, children, and wheelchair users. This series features barrier-free solutions across washbasins, toilets, and shower areas, ensuring accessibility, safety, and comfort. For example, the shower area are equipped with anti-slip flooring, grab bars, and thermostatic controls, providing users with comfortable and safe bathing experience.
南宫福祉产品 和玥系列
Arrow’s Wellness Series and Yue Series
“我们始终相信 ，真正的市场辅导力起源于对用户需要的精准洞察”谢炜强调 ，“将来五年 ，南宫将持续深耕越南市场 ，在智能马桶等细分领域实现部门突破 ，进而全面当先 ，成为越南家庭智慧卫浴升级的首选品牌！”
“We firmly believe that true market leadership comes from precisely understanding user needs,” emphasized Xie Wei. “Over the next five years, Arrow will continue to strengthen its presence in Vietnam market, achieving key breakthroughs in smart toilets and other segments and eventually becoming the top brand choice for Vietnamese households upgrading their smart bathrooms.”
南宫加快全球化战术布局
本地化运营深耕东南亚市场
Accelerating Global Expansion and Deepening Development in Southeast Asia Market
南宫的全球化战术早已超过了单一市场的产品出海 ，形成了从研发、造作、品牌到运营的全链条布局。目前南宫已在60多个国度和地域发展业务 ，并在东南亚、非洲等“一带一路”沿线国度成立了品牌专卖店。此表 ，南宫还在全球设立了8个研发中心和10个主题造作基地 ，通过持续创新前沿技术并执行严格的质量治理系统 ，确保每一款产品都切合国际尺度。在中东市场 ，南宫卫浴解决规划已成功利用于多个地标性项目 ，蕴含中国驻阿曼总领馆的公共卫生空间、卡塔尔多哈国际学堂 ，以及莫桑比克马普托国际机场等 ，彰显了品牌在国际市场的高端品质与信任度。
Arrow’s globalization strategy extends beyond simply exporting products, establishing a comprehensive ecosystem from R&D and manufacturing to branding and operations. Currently, Arrow operates in over 60 countries and regions and has established exclusive stores across Southeast Asia, Africa, and other countries along the Belt and Road Initiative routes. Additionally, Arrow has set up 8 R&D centers and 10 core manufacturing bases worldwide, ensuring all products meet international standards through cutting-edge technological innovation and rigorous quality control. Arrow’s bathroom solutions have been implemented in landmark projects in the Middle East market, including: Publich washroom in China’s Consulate General in Oman, Doha International School in Qatar, and Maputo International Airport in Mozambique, demonstrating Arrow’s premium quality and reliability in the international markets.
南宫越南旗舰店 展厅
Exhibition Hall of Arrow Vietnam Flagship Store
南宫深谙全球化战术的成功身分 ，不仅在于持续的产品质量优化与技术创新 ，更在于执行精准的本土化营销运营战术。针对越南市场个性 ，南宫通过战术合作模式与本土行业龙头企业如DASH集团和莲花超市成立深度合作关系 ，构建多元化分销网络 ，提升品牌在越南市场的渗入力。南宫家居集团将迅快实现南宫的本地化市场适配 ，同时精准匹配本地消费需要 ，持续创造差距化的客户价值。
Arrow deeply understands the key factors for a successful global strategy. Beyond continuous product quality enhancement and technological innovation, the company focuses on precise localized marketing and operational strategies. In consideration of the characteristics of the Vietnamese market, Arrow has forged strategic partnerships with leading local enterprises such as DASH Group and Lotus Supermarket, establishing a diversified distribution network to strengthen its market penetration. By rapidly adapting to local markets and aligning with consumer needs, Arrow is committed to delivering differentiated value and enhancing the customer experience.
DASH有限公司董事长黎黄妙心女士也在致辞中提到 ，DASH集团极度荣幸能与南宫发展合作 ，相信将来可能共同为越南消费者带来全新的智能家居履历 ，推动越南家居行业的升级发展。
Ms. Lê Hoàng Di?u T?m, Chairwoman of DASH Group Co., Ltd. also mentioned with Arrow during her speech. She emphasized her confidence that this collaboration would bring a new smart home experience to Vietnamese consumers and drive the upgrade and development of the local home industry.
DASH有限公司董事长黎黄妙心
Ms. Lê Hoàng Di?u T?m, Chairwoman of DASH Group Co., Ltd.
从欧美成熟市场到东南亚、非洲等新兴区域 ，南宫凭借全球化战术的精准布局和本地化创新的深刻推动 ，赢得了全球消费者的宽泛赞美与信任。
From established markets in Europe and North America to emerging markets in Southeast Asia and Africa, Arrow’s precise global strategy and deep commitment to localized innovation have earned widespread recognition and trust from consumers worldwide.
南宫越南旗舰店盛大开幕暨新品颁布会现场所影
Group Photo at the Grand Opening of Arrow’s Vietnam Flagship Store & Product Launch Event
在新时期布景下 ，民营企业正迎来更辽阔的发展空间。近日召开的民营企业座谈会强调 ，新时期新征程民营经济发展远景辽阔、大有作为 ，宽大民营企业和民营企业家大显技巧正当其时。
Under the wave of this new era, private enterprises are embracing greater opportunities for growth. The recently held Private Enterprise Forum emphasized that the prospects for private economic development are bright, and now is the perfect time for entrepreneurs to make their mark.
南宫越南旗舰店
Arrow Vietnam Flagship Store
南宫深刻把握这一时期机缘 ，依附壮大的研发能力和本地化深耕战术 ，积极推动中国智能家居走向全球舞台。将来 ，南宫将持续以创新为驱动 ，为全球消费者提供智能舒服的家居履历 ，同时为“中国智造”设置新标杆 ，引领全球智能家居行业的升级发展。
Seizing this historic opportunity, Arrow actively promote China’s smart home products to the global markets. In the future, Arrow will continue to drive innovation, delivering intelligent and comfortable home experiences to consumers worldwide, setting a new benchmark for “Made in China”, and leading the evolution of the global smart home industry.
